Entrepreneurship

Digital Marketing for Entrepreneurs

This three-part course will discuss practical ways entrepreneurs can develop and maximize marketing for their online businesses.…

This three-part course will discuss practical ways entrepreneurs can develop and maximize marketing for their online businesses. It will cover such topics as personal branding, best practices for website design, keys to developing a digital marketing strategy, and ways to maximize online marketing using available tools like social media and search engines.

What Will You Learn?

  • How to build a consistent and trustworthy personal or business brand online
  • How to create a clear brand identity that connects with your audience
  • How to optimize your website for search engines using keywords
  • How to develop and manage content across your website and social media
  • How to leverage social media platforms to reach your ideal audience
  • How to use influencer marketing to promote products or services
  • How to map the customer journey and tailor marketing strategies
  • How to track and improve engagement using digital tools (CRM, CMS, analytics)
  • How to create a digital marketing strategy with measurable goals

Course Curriculum

Digital Marketing for Entrepreneurs

  • Creating Your Online Brand
    10:07
  • Developing a Digital Marketing Strategy
    08:21
  • Maximizing Your Digital Marketing
    07:15
  • Lessons included on this quiz:

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