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Fundraising Concepts

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About Course

Examine the key principles of fundraising with instruction on creating and implementing strategic fundraising plans, designing and executing marketing and communication strategies, and the difference between fundraising for non-profit and for-profit organizations.

What Will You Learn?

  • Key principles of fundraising (core concepts and how fundraising works)
  • How to create and implement a strategic fundraising plan
  • The five components of a fundraising plan (e.g., executive summary, structure, goals/objectives, timeline & budget, marketing overview)
  • How to design a marketing and communication plan to raise awareness among potential investors
  • Funding opportunities/resources for non-profit organizations
  • Funding opportunities/resources for for-profit organizations
  • The differences between fundraising for non-profit vs. for-profit organizations

Course Content

Fundraising Concepts

  • Developing a Fundraising Plan
    06:31
  • Components of a Fundraising Plan
    05:18
  • Marketing and Communication Plan
    03:12
  • Funding Opportunities for Non-profit Organizations
    04:27
  • Funding Opportunities for For-profit Organizations
    05:20
  • Lessons included on this quiz:

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